Circl.es is a simple site, but it generates a lot of data. Specifically, it generated over 100,000 yes or no answers over the last month – people say yes when they’re interested in someone, and no if they’re not. So, for each person, you have something we call the “Desirability Quotient” – the percentage of “yes” answers out of the total yes and nos that person receives. On the flip side, each user has the “Selectivity Quotient” – the percentage of yes answers that person gives to other people.
In a series of blog posts, we’re going to start mining the data and seeing if we can draw any conclusions about desirability and selectivity of certain groups. It’s not very useful data, but it is quite fascinating nevertheless. The first grouping we’ll look at is email addresses.
Why email addresses? Because at Circl.es we’ve noticed a few things – the vast majority of spam reports and complaints come from a tiny minority of email domains (cough, Aol). We also, like many tech-minded people, are fond of Gmail, and we were looking forward to blogging about how Gmail users are more attractive than other groups. Unfortunately, that’s not what we found. But don’t panic – we’ve still bested Yahoo.
Before we get started, some data. Here are the major email domains at Circl.es:
Clearly, the site has a strong Gmail skew, which is to be expected – our core user is a young, college-educated, tech-savvy person in the Bay Area, and this person usually uses Gmail. But we also have enough data about other domains to draw conclusions.
Here is the data. The following chart shows the percentage of yes’s for each domain (the Desirability Quotient) in aggregate.
What does this show? On average, about a third of people browsing a profile say “yes.” Gmail does seem to be the most “desirable” of the major email domains, followed by Hotmail and then Yahoo. ”Other” also does quite well – more on this later. Here it is broken down by gender.
At least on the Circl.es platform, which skews younger, women get a lot more yes clicks than men (percentage-wise). Yahoo men are the least desirable group, getting a full 5% fewer yes answers than Gmail men. Yahoo women fare better, coming in ahead of Hotmail women.
The huge shocker is “other” and, specifically, women who have “other” email domains. They get almost a full 10% more yes answers than average. What explains this? What are these email addresses? We expected they would be work emails – @gap.com, @google.com – or personal sites. Maybe these are career women who are too good for even Gmail accounts? But, this wasn’t the case.
The answer, after just a glance at the data, is clear, and it should have been obvious: .edu. Most of the “other” emails from women are college email addresses – for women that are either in college or recent graduates who haven’t updated the email they use for their Facebook accounts. It all makes sense – they skew younger, have more active Facebook profiles, and are well-educated. The college coed wins again.
So Gmail users, fear not – you may not be at the top of the totem pole, but you’re doing well. And if you want to be part of the most desirable group on Circl.es, hold onto that college email address for as long as possible. Or go to graduate school.
In the next blog post, we’ll look at the Selectivity Quotient. Are Gmail users pickier? Are men saying yes to everyone? Stay tuned – follow us on Twitter for updates.
- Circl.es users can’t see each others’ email addresses (of course!) – only we can see this information in our database.
- Circl.es has an option for non-binary genders, but we don’t have enough data on these users to include them in this analysis. We also didn’t have enough data to include AOL users.
- This is basic analysis, and not perfect. Ideally this data would be adjusted for age and other factors – eg, certain email domains skew younger and this may be a confounding factor.
- Yahoo users – we actually think Yahoo Mail is kind of hipster, and you should stick with it.